RETHINK FUNCTION

It’s not just a space, it’s an experience.

When it’s designed and organized to be functional, a room is no longer a room…

it’s a way of life.  

Rethink Function is a professional organizing service for Toronto, the GTA and beyond. Not only do we organize, but we also create beautiful designs that function optimally. This translates into a refreshed daily routine that lets you flow throughout your space, effortlessly, efficiently and happily.

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Enhancing the way you live

Is your office disorganized? 

Have your kids turned the playroom upside down…again?

Are you tired of misplacing things?

Are you concerned about the chemicals in your household products? 

Do you want to live cleaner and greener?

Is it your goal to be more environmentally conscious?

Design and function

are key

Be it an office, bedroom or kitchen pantry, design and function are the cornerstones of our business. It’s never one or the other, and rather, the two go hand in hand. First and foremost, we design spaces to be functional.  Secondly, and quite naturally, the functional spaces we create are beautifully designed.  The end result is the creation of an ideal space that works for you and has the look, too.

Does your space have a logical flow? 

There is a third, essential component to what we do: developing flow. By flow, we mean the movement through a particular space. More specifically, how do you naturally move and work your way through the room? Once we gain an understanding of this, we know precisely how to organize, design and create function so that you move productively through the space every day.

Taking organization to another level

Organizing is much more than labels and containers. While we recommend great products as part of our service, our idea of organization encompasses order, optimization and the development of a timeless system.  Everyone is different and we all have unique needs. It’s about organizing in a way that works for you (no one else) – today, tomorrow and years down the road. 

Creating Calm

Disorganization leaves the door open to chaos. 

Chaos breeds stress. 


Now…


Imagine you always find the item you need, you move freely through a space in logical sequence, and your life feels more efficient and seamless. A sense of calm is invited into your daily reality. 

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Meet the founder

Hi! I’m Rena Feldman, and I’ve been organizing homes for over 25 years. That’s long before we saw the profession go mainstream in large publications and social media, or for that matter, even become recognized.  

In 1999, it became clear to me that there was a gap in the marketplace. People had a need to organize and reorganize their homes, offices and other spaces and yet they didn’t know where to start or how to do it. 

That’s when I founded OrganizeIt! And the rest is history.
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– Rena Feldman, 
Founder of Rethink Function

"Transform your space with a focus on harmony and function. Incorporate elements, colours and textures that compliment your interior design, surround yourself with what you love, bring order and simplicity to your space."

Get in touch

Whatever the space, whatever your goals, we love helping people make meaningful changes.

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Client Testimonials

"I first discovered OrganizeIt when my children were little. Needless to say having 4 children and too many toys we desperately needed help. Rena came to the rescue. She spent a few weeks whipping my house into shape and teaching me the tools to keep everything neat and tidy. We recently moved into a new home and I reached out to Rena again. My kids are now teenagers and it was time to purge and organize. Everything is now labeled and has a place. She provides a system that is very manageable and easy to maintain. Rena was a pleasure to have in our home."
- J.T.
"I have had experience with Rena over the years. She organized my children’s washroom and she taught me how to maintain it. She organized my kitchen as well using a customized and practical strategy. I see how she is able to organize her own home and make use of limited space. She has an extraordinary and intuitive gift for organization. I highly recommend her skills for anything that requires a reproducible system of organization."

- M.B.
"A friend who lives in our condo building needed to get bandaids and some other first aid items we had in our unit. We were out of town so arranged with the concierge to key her into our condo. When she opened our large medicine cabinet, she said, “Wow! I’ve never seen a medicine cabinet this organized. You can find everything so easily.” Thank you, Rena, for changing the way we live and for making our lives run so much smoother."
- K.P.
"Rena’s organizational attention to detail and personal touch are just some of her valuable services. She has also converted our home from conventional and potentially dangerous cleaning products to natural ones that has turned our home healthier and happier (something about those essential oils). But what really sets Rena apart is her dedication and care for her clients. This was put on full display as Covid-19 hit…Rena sourced reliable PPE and other products to make managing the fear of a pandemic easier and safer. "
- A.C.
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